A second option that movie theaters should consider is the "All Day Pass" where a theater goer will pay $20 for all the movies they can watch in a day. Sure, it may screw up seating and attendance, but it would provide a good value for consumers and make it more legitimate to hop between movies.
One method to counteract the seating would be for the consumer to pick out their movies in advance, and then just issue out individual tickets for those movies.
Another benefit about the viewer being at the theater all day is that it can turn into a fun adventure like a trip to a park. For example, if a person is at a place all day, odds are they'll get hungry and want to eat something without leaving. Therefor, introduce some higher-end meals in the theaters (or have a special deal with McDonalds, Burger King, Arby's, Starbucks, etc.) to have mini-versions in theaters.
With the right minds, this strategy can be done in a logical way that is beneficial for both the consumer and the venue.
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