In an effort to add extra value to consumers, and to help sell more soundtracks, with the rise of digital distribution consumers should have the option to a special "deal" wherein when they buy a product, such as a DVD or video game, they can purchase a digital version of the soundtrack for only $5. This way, it's cheap enough for people to pick up on a whim, even for those who aren't normally into soundtracks. It also adds value to the initial purchase for those who feel they are entitled to everything contained within the purchase.
A good soundtrack will enhance the initial experience while still being able to stand on its own, and a strategy like this will hopefully increase sales and support. Not to mention, with digital distribution, production costs are very minor, limited mostly to the bandwidth of the purchasing website.
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